Breastfeeding Support Drives 58% Higher Retention of New Moms Compared to National Average
By Milk Stork Team on September 25, 2024
HR leaders know that supporting working parents is the right thing to do, but when it comes to getting the budget approved, the conversation often shifts to metrics, ROI, and hard numbers. How can you effectively make the case for supporting breastfeeding employees when decision-makers need to see tangible business outcomes?
Our new white paper, The ROI of Investing in Breastfeeding Support: The Business Case for HR Managers, offers the data and insights you need to present a compelling argument to leadership. This is more than a feel-good initiative—it’s a smart business decision that benefits your company’s bottom line.
Why This White Paper Matters
If you’re struggling to align your company’s values with budgetary concerns, this white paper provides the solution. Supporting breastfeeding employees leads to significant cost savings, increased retention rates, and improved employee productivity. But don’t take our word for it—the white paper is packed with compelling statistics and real-world examples to help you prove the business case for breastfeeding support to your leadership team.
What’s Inside
This white paper isn’t just about compliance or checking a box—it provides you with valuable data and actionable insights that demonstrate how investing in breastfeeding support can deliver measurable returns:
• Hard Numbers on Employee Retention: Did you know that companies with lactation support programs have a 94% retention rate post-maternity leave, compared to the national average of just 59%? Keeping top talent and reducing turnover costs is one of the biggest financial wins of breastfeeding support programs.
• Healthcare Cost Savings: Supporting breastfeeding employees can save your company thousands in healthcare costs. CIGNA found that businesses offering lactation support saved up to $240,000 annually and saw 62% fewer prescriptions. The link between breastfeeding and reduced healthcare needs is well-documented, and this white paper provides the data to back it up.
• Compliance with the PUMP Act: Avoid costly legal penalties by ensuring your company is compliant with the latest regulations, including the PUMP Act, which mandates reasonable accommodations for breastfeeding employees. The white paper outlines what your company needs to do to stay compliant and avoid unnecessary risks.
• Increased Productivity and Employee Engagement: When employees feel supported, they are more productive and less likely to take sick days. Research shows that breastfeeding moms who receive workplace support report fewer absences due to child illness and are more engaged in their roles.
Solving the HR Dilemma: Supporting Breastfeeding Employees While Proving ROI
As an HR manager, you’re constantly balancing the needs of your employees with the demands of the C-suite. You want to do the right thing by offering breastfeeding support, but you also need to present a solid business case to get the budget approved.
Here’s the challenge: Many HR leaders know the benefits of supporting breastfeeding employees, but they struggle to make the numbers work for decision-makers. You need data, benchmarks, and examples that prove the ROI—this white paper provides all of that and more.
By downloading the white paper, you’ll gain access to:
• Powerful statistics you can bring to your next budget meeting to show how breastfeeding support pays off financially.
• Case studies from companies like CIGNA, where lactation programs have driven real cost savings and retention improvements.
• Compliance insights that help you navigate the legal landscape and keep your organization on the right side of workplace laws.
Make the Business Case for Breastfeeding Support
Breastfeeding support isn’t just an ethical choice—it’s a business imperative. With a growing number of women in the workforce and an increasing emphasis on family-friendly policies, companies that fail to provide lactation support are at risk of falling behind in both talent retention and compliance.
This white paper gives you the tools to communicate the value of these programs in terms that matter to leadership. From cost savings to employee loyalty, the data is clear: breastfeeding support is a strategic investment that delivers measurable ROI.
Download the White Paper Today
Don’t let budget concerns hold you back from doing the right thing for your employees. Download The ROI of Investing in Breastfeeding Support: The Business Case for HR Managers today and start building the case for why your organization should invest in breastfeeding support programs.
